Welcome…

Advertising is a constant in our lives. Just because the light bulbs may go off in our cubicles does not mean that they ever go off in our imaginations. We must constantly be plotting, scheming and incubating that next germ of an idea that, through collaboration, discussion and flat-out shouting at each other, we can grow into the next big thing.

Technology and creative is evolving at unprecedented speeds. In order to stay up to date and relevant, an agency must have a wide and current view of the cultural and technological landscape. In other words, we must know all of the rules, inside and out, before we can hope to break them.

This blog, along with the monthly production lunch, will serve as a medium for which you can discover the latest in advertising and production. However, the success of the blog is entirely left up to you and your opinions. Like something? Hate something? Indifferent? Talk about it. Argue your point. Expand your view of what is possible because, literally, our potential is limitless.

More importantly, however, have fun. If we are to grow and excel, then advertising should be our hobby, not just our paycheck.